Privacy Policy
Welcome to True Wags (“we”, “us” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share and protect your information when you book or use any of our services.
1. Data Controller
True Wags
Email: privacy@yourbusinessname.co.uk
2. Personal Data We Collect
- Identity & Contact: Name, address, email, telephone, emergency contact
- Pet Information: Pet name, breed, age, health conditions.
- Payment Details: Card or PayPal transaction data (processed by our payment provider).
- Usage Data: Service dates/times, location of walks, any correspondence.
- Marketing Data: Records of your marketing consents and preferences.
3. How We Use Your Data
- Service Delivery: To provide dog-walking, pet-sitting, training, behaviour consulting.
- Communications: To confirm bookings, send invoices, reminders and updates.
- Improvements: To analyse service performance and improve customer experience.
- Legal Compliance: To comply with our legal obligations (health & safety, insurance).
- Marketing: With your consent, to send you email newsletters, offers and pet-care tips. You can opt out at any time.
4. Lawful Basis for Processing
- Contractual Necessity: Processing required to perform your booking.
- Legitimate Interests: Improving our services, crime prevention, fraud protection.
- Consent: Sending marketing communications (you may withdraw consent at any time).
- Legal Obligation: Retaining records for tax, insurance or regulatory purposes.
5. Marketing Communications & Your Choices
We may send you marketing emails about our own services. You will only receive these if you have opted in. Every marketing email will include an “unsubscribe” link or you can contact us at privacy@yourbusinessname.co.uk to opt out. You can also update your preferences in your online account.
7. Data Sharing & Disclosure
- Service Providers: Payment processors, email platforms, IT support—under contract to keep your data secure.
- Legal Authorities: If required by law, court order or regulatory request.
- Business Transfers: In connection with a merger, sale or restructuring, under strict confidentiality.
8. Data Security
We implement appropriate technical and organisational measures (encryption, access controls, staff training) to protect your data against unauthorised access, alteration, disclosure or destruction.
9. Data Retention
We retain personal data for as long as necessary to fulfil the purposes set out in this policy, to comply with legal obligations (e.g. 7 years for tax records), resolve disputes, and enforce our agreements.
10. Your Rights
- Access: Request a copy of your personal data.
- Rectification: Correct inaccurate or incomplete data.
- Erasure (“Right to be Forgotten”): Delete your data when there is no lawful reason to retain it.
- Restriction & Objection: Limit or object to certain processing activities.
- Data Portability: Receive your data in a structured, machine-readable format.
- Lodge Complaint: With the UK Information Commissioner’s Office (ICO) at ico.org.uk.
11. How to Exercise Your Rights
To exercise any rights, please contact us in writing at privacy@yourbusinessname.co.uk. We will respond within one month of receipt.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices; please check their policies before providing any personal data.
13. Changes to This Policy
We may update this policy from time to time. The latest version will always be published on our website with the effective date at the top.
14. Contact Us
If you have any questions about this policy, please contact:
Email: privacy@yourbusinessname.co.uk